The Monsters (Cereals) are alive!

General Mills has a little something special planned for this year's round of Monster Cereals.

Boo Berry, Count Chocula and Franken Berry are going interactive in 2015. You'll be able to conjure your favorite sugar-enhanced monster at breakfast eavery morning with the aid of a smartphone app.

You'll need the Blippar pp to unleash the monsters' full multimedia powers. Once you've made your unholy bargain with Apple, Android or whomever, hold your phone in front of your favorite Monster Cereal and watch it COME ALIVE! (The reverse side of each cereal box is also interactive.)

Watch the video below to get an idea of how this special feature works.


But wait! There's more!

Expect to see a handful of variations in the packaging of this year's cereals. Target is selling exclusive packaging featuring a cut-out castle, while Walmart is offering glow-in-the-dark, cut-out masks of the Monsters. And good news for those of you in Canada: Boo Berry and Count Chocula will be returning to the shelves in the Great White North this year.

(Note: For those of you impatient types, Monster Cereals are available for sale year-round on Amazon.)

Source: General Mills